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Article: Meet The Negroni

Meet The Negroni

Gin, sweet vermouth and Campari are all you need.

The Negroni is a classic cocktail that has been enjoyed for over a century. It is believed to have originated in Florence, Italy in 1919, at a café called Caffè Casoni. The story goes that a regular customer, Count Camillo Negroni, asked the bartender to strengthen his favorite cocktail, the Americano, by replacing the soda water with gin. And thus, the Negroni was born.

The Negroni is a simple yet elegant cocktail made with just three ingredients: gin, Campari, and sweet vermouth. These ingredients are stirred together and served over ice in a rocks glass. The result is a perfectly balanced drink with a complex flavor profile. The gin provides a juniper-forward base, the Campari adds a bitter and herbal note, and the sweet vermouth rounds out the flavors with a hint of sweetness.

The perfect balance.

The Negroni is often considered a bitter cocktail, but it is also known for its complexity and depth of flavor. It is a versatile drink that can be enjoyed at any time of the day, but it is particularly well-suited for sipping before dinner or as an aperitif. The bitterness of the Campari is believed to stimulate the appetite, making it the perfect pre-dinner drink.

One of the reasons the Negroni is so popular is its simplicity. It is easy to make and requires no special equipment or skills. All you need is a mixing glass, a bar spoon, and the three ingredients. The recipe is also easily adaptable to personal taste. Some people prefer a stronger gin flavor, while others prefer more sweetness. The proportions of each ingredient can be adjusted to suit individual preferences.

Save water, drink negronis.

In recent years, the Negroni has experienced a resurgence in popularity. It has become a staple on cocktail menus around the world, and has even spawned a number of variations and adaptations. Some popular variations include the Boulevardier, which replaces gin with bourbon, and the Old Pal, which replaces gin with rye whiskey.

How to make a Negroni:


  • 2 cl Campari
  • 2 cl gin
  • 2 cl sweet vermouth
  • Garnish: orange peel


  1. Add the gin, Campari and sweet vermouth to a mixing glass filled with ice, and stir until well-chilled.
  2. Strain into a rocks glass over a large ice cube.
  3. Garnish with an orange peel.

In conclusion, the Negroni is a classic cocktail that has stood the test of time. Its simplicity, versatility, and complexity of flavor make it a beloved drink among cocktail enthusiasts. Whether you're a seasoned pro or a novice, the Negroni is a cocktail that should not be missed.
Fancy a drink? Browse our Negroni Collection and use the code NEGRONI to get 10% OFF your order 🥃

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